Barca.Pass: Barcelona Fortalece o Engajamento Global de Fãs com Web3

📅 6/20/2025 • 📰 Infonium

O FC Barcelona lançou o Barca. Pass, uma plataforma Web3 projetada para revolucionar a interação com os fãs, oferecendo experiências exclusivas e únicas a seus 11 milhões de seguidores em todo o mundo. Construído com tecnologia blockchain, o Barca. Pass visa criar um ecossistema digital onde os fãs podem se envolver mais profundamente com o clube. A plataforma permitirá que os usuários gerenciem suas identidades digitais, acessem conteúdo exclusivo e participem de atividades de governança por meio de tokens não fungíveis (NFTs) ou outras formas de ativos digitais. O lançamento do Barca. Pass representa um passo estratégico do FC Barcelona na exploração do potencial da Web3 para construir relacionamentos mais fortes com sua vasta base de fãs. Ao oferecer benefícios e privilégios exclusivos, o clube espera aumentar a lealdade e o engajamento dos fãs em uma era digital cada vez mais desenvolvida. O compromisso do Barcelona com a inovação é evidente em sua adoção de tecnologias de ponta como blockchain e Web3. Esses esforços permitem que o clube ofereça novas formas de interação, mais atraentes e que vão além dos canais tradicionais.

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