Barca.Pass: «Барселона» укрепляет связь с глобальными болельщиками с помощью Web3

📅 6/20/2025 • 📰 Infonium

ФК «Барселона» представил Barca. Pass – платформу Web3, призванную революционизировать взаимодействие с болельщиками и предложить уникальные и эксклюзивные возможности для 11 миллионов поклонников клуба по всему миру. Barca. Pass, построенная на технологии блокчейн, направлена на создание цифровой экосистемы, где болельщики смогут глубже взаимодействовать с клубом. Платформа позволит пользователям управлять своей цифровой идентичностью, получать доступ к эксклюзивному контенту и участвовать в управленческих процессах посредством невзаимозаменяемых токенов (NFT) или других форм цифровых активов. Запуск Barca. Pass знаменует собой стратегический шаг ФК «Барселона» в освоении потенциала Web3 для построения более прочных отношений со своей обширной базой болельщиков. Предоставляя уникальные преимущества и привилегии, клуб надеется повысить лояльность и вовлеченность болельщиков в условиях постоянно развивающейся цифровой эпохи. Приверженность «Барселоны» инновациям очевидна в использовании таких передовых технологий, как блокчейн и Web3. Эти усилия позволяют клубу предлагать новые, привлекательные способы взаимодействия, выходящие за рамки традиционных каналов.

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