Barca.Pass: Barcelona, Web3 ile 11 Milyon Küresel Taraftarını Daha Yakından Bağlıyor

📅 6/20/2025 • 📰 Infonium

FC Barcelona, taraftar etkileşimini devrim niteliğinde değiştirmek ve küresel 11 milyon taraftarına benzersiz ve özel deneyimler sunmak üzere tasarlanmış bir Web3 platformu olan Barca. Pass’ı tanıttı. Blockchain teknolojisi üzerine kurulu Barca. Pass, taraftarların kulüple daha derin bir şekilde etkileşime girebileceği bir dijital ekosistem oluşturmayı amaçlıyor. Platform, kullanıcıların dijital kimliklerini yönetmelerine, özel içeriklere erişmelerine ve değiştirilemez tokenler (NFT’ler) veya diğer dijital varlık biçimleri aracılığıyla yönetim faaliyetlerine katılma olanağı sunması bekleniyor. Barca. Pass’ın piyasaya sürülmesi, FC Barcelona’nın geniş taraftar kitlesiyle daha güçlü ilişkiler kurmak için Web3’ün potansiyelini kullanma yönünde stratejik bir adım olarak değerlendiriliyor. Kulüp, benzersiz avantajlar ve ayrıcalıklar sağlayarak, dijitalleşen çağda taraftar sadakatini ve katılımını artırmayı umuyor. Barcelona’nın inovasyona olan bağlılığı, blockchain ve Web3 gibi gelişmiş teknolojilerin benimsenmesinde açıkça görülmektedir. Bu çabalar, kulübün geleneksel kanalların ötesinde yeni ve ilgi çekici etkileşim yöntemleri sunmasını sağlıyor.

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