Google’s Android XR Strategy: Gaming, Smart Glasses, and AI Integration

Google is aggressively pushing its Android XR platform as the future for VR, AR, and smart glasses. At Augmented World Expo 2025, executives outlined a strategy heavily reliant on partnerships with companies like Samsung and Qualcomm.
The goal is to encourage developers by highlighting the potential of multimodal AI and large language models, such as Gemini, to enhance XR experiences. Google aims to replicate the success of Android on smartphones by offering a unified platform that handles the complex technology stack.
This approach simplifies development, allowing creators to build apps for a wide range of devices. While Android XR currently supports VR headsets, Google plans to expand support to smart glasses later this year.
Collaborations with manufacturers like Samsung and designers such as Warby Parker are expected to bring new smart glasses to market soon. The company emphasizes its decade-long commitment to the glasses space, seeking to reassure developers and partners of Android XR’s long-term viability.
This renewed focus, bolstered by advancements in AI, positions Android XR as a significant player in the evolving extended reality landscape.